High quality
To eliminate inferior varieties and backward technology, to earn money with good qualities.
Low cost
To reduce costs and enhance market competitiveness, large scale andintensive management will bring economic benefits.
Marketization
To develop goji berry market by setting up market concept, positioning sales area, and producing marketable products.
Multi variety
According to the market demand and consumer requirements, goji berries should be produced with multi species, multi specification, small amout, large-scale strategy to meet the multi-level consumer demand.
Anti seasonal
There are three main ways of anti season supply: facility planting will make goji berry list ahead of time; the development of goji berries of different seasons; to come into the market in different seasons.
Fresh processing
To research fresh fruit storage and preservation technology, to promote the sales and enrich the consumption of goji berries.
Specialty
To do a good job in developing local goji berries, enriching types of products, and seizing market with special, excellent products.
Processing
To develop deep processing of goji berries, increase the values. Processing isthe new trend of the world’s agricultural development.
Standardization
To improve the standards in the preproduction, production and after the production, to form a standardized system for goji berries and create brands.
Branding
To enhance the grades and create the brand with good qualities; to do a good job in packaging and establish the brand with all aspects; to registertrademark and create brand with fame; to improve publicity and create brand with momentum.
In order to selling well of goji berries, people should identify the needs of the market, the changes of needs of the market require people to change thevarieties, methods, and marketing strategies. In this way, people can face the changing market, improve efficiency and avoid the loss of money.
